从心理学学生到社会企业家

创业思想

Tess van logtestjn学习心理学和商业经济学. 当她母亲生病的时候, 他们想出了史坦普斯, 一个能留住你家人的应用, 朋友和同事 informed during intensive (medical) processes. 经过广泛的市场调查,现在这个应用程序真的存在了. 苔丝向十大正规体育平台讲述了她创业的经历.

How did you end up in entrepreneurship after a Bachelor's degree in Psychology?

苔丝·范·洛格泰斯金恩哈尔·莫德·皮恩
苔丝·范·洛格泰斯金和她的母亲皮恩

I have always been interested in well-being 而且 illness, 而且 particularly in how the two interact. 你如何能以积极的方式影响它? I researched this during my Bachelor's degree in Psychology at 十大正规体育平台.

I love to study 而且 observe, but the biggest challenge is to put something into practice. 这就是为什么, 在十大正规体育平台读完学士学位后, I obtained a Master’s degree in Business Economics with an emphasis on management 而且 strategy, 在阿姆斯特丹. 同时确定下一步的方向, 我意识到对我的影响, 自主性和创造力是最重要的. To me, it was therefore a very logical step towards entrepreneurship.

你刚刚开了自己的公司,史坦普斯. 邮票是做什么的?

邮票的目标是成为一个社会企业. The main goal is to create impact, by supporting people who are in an emotional journey.

With our app 邮票, people can share their medical story 而且 thus keep their loved ones informed. 尽管简单的问题:“你好吗??总是出于好意, in a medical process it can be stressful to tell the same story over 而且 over again. 或者复制粘贴到不同的聊天.

在邮票, you can write down how you are doing in your own way 而且 invite people to follow your updates. 让每个人都知道你的近况是很容易的. Moreover, the name '邮票' is no coincedence: we believe in the power of the stamp. It is therefore possible to send a card, flowers or another 'little something' from the app.

你是怎么想到这个主意的?

When my mother was diagnosed with breast cancer for the third time in 2021, 她收到了很多来自家人的信息和电话, 朋友和同事. That was very nice, but sometimes difficult because she had limited energy. She then used an app for travel bloggers to keep interested parties informed with short daily messages 而且 to keep track of her 'journey to health'. In the end, as many as 130 people read along, 而且 they could also respond if they wanted to.

It gave my mother a great deal of support to be able to reflect every day on how she was feeling at that moment, 把它写下来,然后收到回复. 前一段时间, one of her followers started to record in the same way how she tried to lose 40 kilos with the help of a coach. It stimulated her to reach her goal sharing 而且 receiving daily messages. It was partly because of these experiences that my mother 而且 I came up with the idea for our app 邮票.

Twee beelden van de mobiele applicatie 邮票, en Tess aan het werk met het Business Model Canvas
Screenshots of the 邮票 app, 而且 Tess working with the Business Model Canvas

From October to December 2021 you participated in the 学生验证项目, a programme at startup incubator UtrechtInc that helps students get started with their startup. 如何是?

非常有趣! 创业可能是相当孤独和令人不知所措的, 而且 at the beginning my mother had even less energy because of the treatments. I was planning to do a thorough validation study 而且 had a strong need for guidance. 不仅仅是为了市场调查, but for all the steps you need to take when you run around with an idea. This programme gave me this structure, 而且 made me realise that I am not alone.

I loved meeting others who are enthusiastic about entrepreneurship 而且 hearing their ideas. 但还有UtrechtInc的氛围和咖啡, with workplaces 而且 offices for startups in the Kruyt building at Utrecht Science Park. 作为一名学生,我从来不知道有这样一个地方!

你从这个节目中学到了什么?

最重要的教训是:走出你的舒适区. For me, that meant going to network meetings 而且 telling people about myself 而且 my idea a lot. 令我惊奇的是, 我注意到实际上每个人都想进一步帮助我, 即使只是让我和别人取得联系. ‘Always end your pitch with a question' turned out to be very good advice!

The great thing about stepping out of your comfort zone is the fact that you unconsciously lower your expectations, 所以到最后,它总是比预期的更有趣或更好. 我遇到了很多有趣的人,有了一些很棒的经历. For example, I was a guest on a podcast 而且 I participated with my startup in the 新反馈的夜晚,一个事件的 创业中心 而且 UtrechtInc学生, where students brainstormed with me about ways we can help our app users to share their story 而且 emotions.

同时确定下一步的方向, 我意识到对我的影响, 自主性和创造力是最重要的. To me, it was therefore a very logical step towards entrepreneurship.

你的学习是如何为你的创业做好准备的?

One of the first workshops of the validation programme was about Customer Discovery. 即, the main reason many startups fail is that the solution does not fit the problem, you must first find out the problem by having an open conversation with your intended user. The techniques I learned during my Psychology studies came in h而且y here.

Many Economics students will be familiar with the Business Model Canvas. 那就试着付诸实践吧! 事实上,这就是我喜欢创业精神的原因. 你可以无休止地研究模型, 但当你真正开始采取行动时, 你不得不再三考虑, 三次甚至十次, 而且 真的 考虑到影响. 让它工作!

选择创业是令人兴奋还是恐惧?

从直觉上看,这个选择非常好. Everything that comes after is certainly exciting 而且 sometimes a bit overwhelming. 对我来说,这绝对值得. 我有机会创造出真正的影响力, by making 邮票 a great success 而且 fulfilling my mission: to enable more people 而且 their loved ones to experience the connecting power of openness 而且 emotional support.

如果这行不通,最坏的结果会是什么? 我从中学到了很多.

为了这篇文章,苔丝被跟踪了6个月. The 创业中心 spoke to her in October 而且 December 2021, 而且 again in April 2022. 她参加学生验证项目的十周时间, 她在Instagram上分享了每周的更新: @uucentreforentrepreneurship.

对苔丝未来的冒险很好奇?

Using her own app 邮票, Tess shares her experiences, ups 而且 downs as a starting entrepreneur. 她用荷兰语这么说. You can follow her by downloading the 邮票 app 而且 using 'trajectcode': D0A37.

邮票
Instagram上的学生创业